{"id":466,"date":"2023-02-13T18:40:00","date_gmt":"2023-02-13T17:40:00","guid":{"rendered":"https:\/\/canis-conseil.fr\/?p=466"},"modified":"2025-11-23T19:43:30","modified_gmt":"2025-11-23T18:43:30","slug":"dircom-les-5-qualites-essentielles-a-developper-pour-bien-incarner-le-role","status":"publish","type":"post","link":"https:\/\/canis-conseil.fr\/index.php\/2023\/02\/13\/dircom-les-5-qualites-essentielles-a-developper-pour-bien-incarner-le-role\/","title":{"rendered":"Dircom\u00a0: les 5 qualit\u00e9s essentielles \u00e0 d\u00e9velopper pour bien incarner le r\u00f4le\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/leadership-management\/dircom-les-5-qualites-essentielles-a-developper-pour-bien-incarner-le-role-1906049\" target=\"_blank\" rel=\"noreferrer noopener\">Les Echos<\/a>, 13 f\u00e9vrier 2023. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Longtemps per\u00e7ue comme une fonction support, cousine du marketing et parlant \u00e0 l&#8217;oreille du patron, la fonction communication est dor\u00e9navant reconnue pour son utilit\u00e9 et son apport strat\u00e9gique aupr\u00e8s de la direction g\u00e9n\u00e9rale et des membres du comex. [&#8230;] On ne s&#8217;improvise plus communicant. On incarne ce r\u00f4le selon cinq crit\u00e8res pr\u00e9cis et essentiels.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">1\ufe0f\u20e3 Travail de conviction<br>2\ufe0f\u20e3 Empathie pour le terrain<br>3\ufe0f\u20e3 Savoir saisir le coup d&#8217;apr\u00e8s<br>4\ufe0f\u20e3 L&#8217;humilit\u00e9 comme boussole<br>5\ufe0f\u20e3 Partenaire au verbe habile et sobre<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Au-del\u00e0 de toutes ces qualit\u00e9s, il en est une consubstantielle&nbsp;: le ou la dircom est et reste l&#8217;indispensable partenaire (\u00ab&nbsp;sparring-partner&nbsp;\u00bb) du dirigeant. De l&#8217;efficience de ce duo d\u00e9coule alors une communication claire et impactante.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Echos, 13 f\u00e9vrier 2023. Longtemps per\u00e7ue comme une fonction support, cousine du marketing et parlant \u00e0 l&#8217;oreille du patron, la fonction communication est dor\u00e9navant reconnue pour son utilit\u00e9 et son apport strat\u00e9gique aupr\u00e8s de la direction g\u00e9n\u00e9rale et des membres du comex. [&#8230;] On ne s&#8217;improvise plus communicant. On incarne ce r\u00f4le selon cinq &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/canis-conseil.fr\/index.php\/2023\/02\/13\/dircom-les-5-qualites-essentielles-a-developper-pour-bien-incarner-le-role\/\"> <span class=\"screen-reader-text\">Dircom\u00a0: les 5 qualit\u00e9s essentielles \u00e0 d\u00e9velopper pour bien incarner le r\u00f4le\u00a0<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-communication"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Catherine Delahaye","author_link":"https:\/\/canis-conseil.fr\/index.php\/author\/admin5132\/"},"uagb_comment_info":0,"uagb_excerpt":"Les Echos, 13 f\u00e9vrier 2023. Longtemps per\u00e7ue comme une fonction support, cousine du marketing et parlant \u00e0 l&#8217;oreille du patron, la fonction communication est dor\u00e9navant reconnue pour son utilit\u00e9 et son apport strat\u00e9gique aupr\u00e8s de la direction g\u00e9n\u00e9rale et des membres du comex. [&#8230;] On ne s&#8217;improvise plus communicant. On incarne ce r\u00f4le selon cinq&hellip;","_links":{"self":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":2,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":1499,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/466\/revisions\/1499"}],"wp:attachment":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}