{"id":1984,"date":"2026-09-29T17:38:26","date_gmt":"2026-09-29T15:38:26","guid":{"rendered":"https:\/\/canis-conseil.fr\/?p=1984"},"modified":"2026-10-15T17:40:20","modified_gmt":"2026-10-15T15:40:20","slug":"lia-genere-labondance-mais-cest-lauthenticite-qui-cree-la-valeur","status":"publish","type":"post","link":"https:\/\/canis-conseil.fr\/index.php\/2026\/09\/29\/lia-genere-labondance-mais-cest-lauthenticite-qui-cree-la-valeur\/","title":{"rendered":"\ud83d\udca1 L&#8217;IA g\u00e9n\u00e8re l&#8217;abondance mais c&#8217;est l&#8217;authenticit\u00e9 qui cr\u00e9e la valeur."},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.lesechos.fr\/idees-debats\/editos-analyses\/lauthenticite-a-lere-de-lintelligence-artificielle-2254125\" target=\"_blank\" rel=\"noopener\">Les Echos<\/a>, 29 septembre 2026. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L&#8217;affaire de ce roman soup\u00e7onn\u00e9 d&#8217;avoir \u00e9t\u00e9 r\u00e9dig\u00e9 par une IA ne pose pas seulement une question d&#8217;\u00e9thique litt\u00e9raire.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Elle soul\u00e8ve un enjeu \u00e9conomique et soci\u00e9tal majeur : comment accorder de la valeur \u00e0 une \u0153uvre, un bien ou un service quand on ne peut plus distinguer l&#8217;humain de la machine ?<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Dans une tribune \u00e9clairante pour Les Echos, Sylvain Catherine rappelle une r\u00e9alit\u00e9 fondamentale : \ud835\uddf9\ud835\uddee \ud835\ude03\ud835\uddee\ud835\uddf9\ud835\uddf2\ud835\ude02\ud835\uddff \ud835\uddf1&#8217;\ud835\ude02\ud835\uddfb\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddf1\ud835\ude02\ud835\uddf0\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\uddfb\ud835\uddf2 \ud835\uddff\ud835\uddf2\u0341\ud835\ude00\ud835\uddf6\ud835\uddf1\ud835\uddf2 \ud835\uddfd\ud835\uddee\ud835\ude00 \ud835\ude02\ud835\uddfb\ud835\uddf6\ud835\uddfe\ud835\ude02\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\uddf1\ud835\uddee\ud835\uddfb\ud835\ude00 \ud835\uddf9\ud835\uddf2 \ud835\uddff\ud835\uddf2\u0341\ud835\ude00\ud835\ude02\ud835\uddf9\ud835\ude01\ud835\uddee\ud835\ude01 \ud835\uddf3\ud835\uddf6\ud835\uddfb\ud835\uddee\ud835\uddf9 \ud835\uddfa\ud835\uddee\ud835\uddf6\ud835\ude00 \ud835\uddf1\ud835\uddee\ud835\uddfb\ud835\ude00 \ud835\uddf9\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddf0\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\ude02\ud835\ude00 \ud835\uddf0\ud835\uddff\ud835\uddf2\u0341\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddf3, \ud835\uddf9&#8217;\ud835\uddf2\ud835\uddf3\ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\ude01 \ud835\uddf2\ud835\ude01 \ud835\uddf9\ud835\uddee \ud835\uddfd\ud835\uddff\ud835\uddf2\u0341\ud835\ude00\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\uddf5\ud835\ude02\ud835\uddfa\ud835\uddee\ud835\uddf6\ud835\uddfb\ud835\uddf2 \ud835\uddfe\ud835\ude02\ud835\uddf6 \ud835\ude00&#8217;\ud835\ude06 \ud835\uddff\ud835\uddee\ud835\ude01\ud835\ude01\ud835\uddee\ud835\uddf0\ud835\uddf5\ud835\uddf2\ud835\uddfb\ud835\ude01.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Quand les contenus g\u00e9n\u00e9r\u00e9s en masse saturent nos \u00e9changes, quand l&#8217;IA automatise les t\u00e2ches cognitives et d&#8217;ex\u00e9cution, paradoxalement cela nous ram\u00e8ne \u00e0 l&#8217;ancien monde : \ud835\uddf9\ud835\uddee \ud835\ude03\ud835\uddee\ud835\uddf9\ud835\uddf2\ud835\ude02\ud835\uddff \ud835\ude00\ud835\uddf2 \ud835\uddf1\ud835\uddf2\u0341\ud835\uddfd\ud835\uddf9\ud835\uddee\ud835\uddf0\ud835\uddf2 \ud835\uddee \ud835\uddfb\ud835\uddfc\ud835\ude02\ud835\ude03\ud835\uddf2\ud835\uddee\ud835\ude02 \ud835\ude03\ud835\uddf2\ud835\uddff\ud835\ude00 \ud835\uddf9\ud835\uddf2\ud835\ude00 \ud835\uddff\ud835\uddf2\u0341\ud835\ude00\ud835\uddf2\ud835\uddee\ud835\ude02\ud835\ude05 \ud835\uddfd\ud835\uddf5\ud835\ude06\ud835\ude00\ud835\uddf6\ud835\uddfe\ud835\ude02\ud835\uddf2\ud835\ude00, \ud835\uddf9\ud835\uddee \ud835\uddff\ud835\uddf2\ud835\uddf9\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\ude00\ud835\uddfc\ud835\uddf0\ud835\uddf6\ud835\uddee\ud835\uddf9\ud835\uddf2 \ud835\uddf2\ud835\ude01 \ud835\uddf9\ud835\uddee \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\ude05\ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\ude01\ud835\uddf2\u0341.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Exiger de savoir &#8220;qui a \u00e9crit quoi&#8221; n&#8217;est pas un refus du progr\u00e8s.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">C&#8217;est au contraire indispensable : \ud835\uddf9&#8217;\ud835\udddc\ud835\uddd4 \ud835\uddf2\ud835\uddf9\ud835\uddf9\ud835\uddf2-\ud835\uddfa\ud835\uddf2\u0302\ud835\uddfa\ud835\uddf2 \ud835\uddee \ud835\uddef\ud835\uddf2\ud835\ude00\ud835\uddfc\ud835\uddf6\ud835\uddfb \ud835\uddfe\ud835\ude02\ud835\uddf2 \ud835\uddf9\ud835\uddf2\ud835\ude00 \ud835\uddf5\ud835\ude02\ud835\uddfa\ud835\uddee\ud835\uddf6\ud835\uddfb\ud835\ude00 \ud835\uddf0\ud835\uddfc\ud835\uddfb\ud835\ude01\ud835\uddf6\ud835\uddfb\ud835\ude02\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\uddf1\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddf1\ud835\ude02\ud835\uddf6\ud835\uddff\ud835\uddf2 \ud835\uddf1\ud835\uddf2\ud835\ude00 \ud835\uddf6\ud835\uddf1\ud835\uddf2\u0341\ud835\uddf2\ud835\ude00 \ud835\uddf6\ud835\uddfb\ud835\uddf2\u0341\ud835\uddf1\ud835\uddf6\ud835\ude01\ud835\uddf2\ud835\ude00 \ud835\uddfd\ud835\uddfc\ud835\ude02\ud835\uddff \ud835\uddfb\ud835\uddf2 \ud835\uddfd\ud835\uddee\ud835\ude00 \ud835\ude01\ud835\uddfc\ud835\ude02\ud835\uddff\ud835\uddfb\ud835\uddf2\ud835\uddff \ud835\uddf2\ud835\uddfb \ud835\uddef\ud835\uddfc\ud835\ude02\ud835\uddf0\ud835\uddf9\ud835\uddf2 \ud835\ude00\ud835\ude02\ud835\uddff \ud835\ude00\ud835\uddf2\ud835\ude00 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\ude00 \ud835\uddf1\ud835\uddfc\ud835\uddfb\ud835\uddfb\ud835\uddf2\u0341\ud835\uddf2\ud835\ude00 \ud835\uddf1&#8217;\ud835\uddf2\ud835\uddfb\ud835\ude01\ud835\uddff\ud835\uddee\ud835\uddf6\u0302\ud835\uddfb\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfb\ud835\ude01.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\ud835\uddd9\ud835\uddee\ud835\uddf0\ud835\uddf2 \ud835\uddee \ud835\uddf9&#8217;\ud835\uddee\ud835\uddef\ud835\uddfc\ud835\uddfb\ud835\uddf1\ud835\uddee\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\uddfa\ud835\uddee\ud835\ude01\ud835\uddf2\u0341\ud835\uddff\ud835\uddf6\ud835\uddf2\ud835\uddf9\ud835\uddf9\ud835\uddf2 \ud835\uddf2\ud835\ude01 \ud835\uddf0\ud835\uddfc\ud835\uddf4\ud835\uddfb\ud835\uddf6\ud835\ude01\ud835\uddf6\ud835\ude03\ud835\uddf2, \ud835\uddf0\ud835\uddf2 \ud835\uddfe\ud835\ude02\ud835\uddf6 \ud835\uddff\ud835\uddf2\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddff\ud835\uddee \ud835\uddff\ud835\uddee\ud835\uddff\ud835\uddf2 \ud835\uddf2\ud835\ude01 \ud835\uddfd\ud835\uddff\ud835\uddf2\u0341\ud835\uddf0\ud835\uddf6\ud835\uddf2\ud835\ude02\ud835\ude05 \ud835\ude00\ud835\uddf2\ud835\uddff\ud835\uddee \ud835\uddf9\ud835\uddee \ud835\uddff\ud835\uddf2\ud835\uddf9\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\uddee\ud835\ude02\ud835\ude01\ud835\uddf5\ud835\uddf2\ud835\uddfb\ud835\ude01\ud835\uddf6\ud835\uddfe\ud835\ude02\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\uddf5\ud835\ude02\ud835\uddfa\ud835\uddee\ud835\uddf6\ud835\uddfb\ud835\uddf2.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\ud83d\udcac Et vous, comment r\u00e9agissez-vous face \u00e0 la prolif\u00e9ration des contenus g\u00e9n\u00e9r\u00e9s par IA ? Accordez-vous plus de valeur \u00e0 ce qui est explicitement produit par un humain ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Echos, 29 septembre 2026. L&#8217;affaire de ce roman soup\u00e7onn\u00e9 d&#8217;avoir \u00e9t\u00e9 r\u00e9dig\u00e9 par une IA ne pose pas seulement une question d&#8217;\u00e9thique litt\u00e9raire. Elle soul\u00e8ve un enjeu \u00e9conomique et soci\u00e9tal majeur : comment accorder de la valeur \u00e0 une \u0153uvre, un bien ou un service quand on ne peut plus distinguer l&#8217;humain de la &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/canis-conseil.fr\/index.php\/2026\/09\/29\/lia-genere-labondance-mais-cest-lauthenticite-qui-cree-la-valeur\/\"> <span class=\"screen-reader-text\">\ud83d\udca1 L&#8217;IA g\u00e9n\u00e8re l&#8217;abondance mais c&#8217;est l&#8217;authenticit\u00e9 qui cr\u00e9e la valeur.<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[12,8],"tags":[],"class_list":["post-1984","post","type-post","status-publish","format-standard","hentry","category-communication","category-intelligence-economique"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Catherine Delahaye","author_link":"https:\/\/canis-conseil.fr\/index.php\/author\/admin5132\/"},"uagb_comment_info":0,"uagb_excerpt":"Les Echos, 29 septembre 2026. L&#8217;affaire de ce roman soup\u00e7onn\u00e9 d&#8217;avoir \u00e9t\u00e9 r\u00e9dig\u00e9 par une IA ne pose pas seulement une question d&#8217;\u00e9thique litt\u00e9raire. Elle soul\u00e8ve un enjeu \u00e9conomique et soci\u00e9tal majeur : comment accorder de la valeur \u00e0 une \u0153uvre, un bien ou un service quand on ne peut plus distinguer l&#8217;humain de la&hellip;","_links":{"self":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1984"}],"version-history":[{"count":1,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1984\/revisions"}],"predecessor-version":[{"id":1985,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1984\/revisions\/1985"}],"wp:attachment":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}