{"id":1746,"date":"2025-12-04T20:32:53","date_gmt":"2025-12-04T19:32:53","guid":{"rendered":"https:\/\/canis-conseil.fr\/?p=1746"},"modified":"2025-12-09T20:34:23","modified_gmt":"2025-12-09T19:34:23","slug":"quand-la-desinformation-devient-une-arme-et-un-risque-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/canis-conseil.fr\/index.php\/2025\/12\/04\/quand-la-desinformation-devient-une-arme-et-un-risque-pour-les-entreprises\/","title":{"rendered":"\ud83d\udcc9 Quand la d\u00e9sinformation devient une arme\u2026 et un risque pour les entreprises"},"content":{"rendered":"\n

Les Echos<\/a>, 4 d\u00e9cembre 2025.<\/p>\n\n\n\n

La r\u00e9cente campagne de propagande men\u00e9e par P\u00e9kin contre la Premi\u00e8re ministre japonaise Sanae Takaichi, bas\u00e9e sur la doctrine des \u00ab Trois Guerres \u00bb (m\u00e9diatique, psychologique, juridique), illustre la mont\u00e9e en puissance des strat\u00e9gies de “sharp power” : influencer, d\u00e9l\u00e9gitimer, fragiliser les alliances et mobiliser l\u2019opinion publique.

\ud83d\udc49 Malgr\u00e9 l\u2019ampleur de l\u2019offensive, l\u2019effet a \u00e9t\u00e9 inverse : Takaichi atteint 75 % d\u2019approbation et l\u2019opinion japonaise soutient sa fermet\u00e9.
Un signal fort pour les dirigeants : la r\u00e9silience des parties prenantes peut neutraliser une attaque informationnelle.

\ud83d\udca1 Enjeux pour les COMEX et conseils d\u2019administration :
\u25aa\ufe0f La r\u00e9putation n\u2019est plus seulement un actif immat\u00e9riel, c\u2019est un levier de souverainet\u00e9.
\u25aa\ufe0f Les campagnes de d\u00e9sinformation peuvent cibler directement les dirigeants, fragiliser la confiance des investisseurs et perturber les alliances strat\u00e9giques.
\u25aa\ufe0f La gouvernance doit int\u00e9grer la gestion du risque r\u00e9putationnel au m\u00eame niveau que le risque financier ou op\u00e9rationnel.
\u25aa\ufe0f La transparence, la coh\u00e9rence et la capacit\u00e9 \u00e0 mobiliser l\u2019\u00e9cosyst\u00e8me deviennent des avantages comp\u00e9titifs durables.

\u2753 Question pour les dirigeants d’entreprise : Comment vos organisations se pr\u00e9parent-elles \u00e0 g\u00e9rer une crise de r\u00e9putation aliment\u00e9e par la d\u00e9sinformation ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Les Echos, 4 d\u00e9cembre 2025. La r\u00e9cente campagne de propagande men\u00e9e par P\u00e9kin contre la Premi\u00e8re ministre japonaise Sanae Takaichi, bas\u00e9e sur la doctrine des \u00ab Trois Guerres \u00bb (m\u00e9diatique, psychologique, juridique), illustre la mont\u00e9e en puissance des strat\u00e9gies de “sharp power” : influencer, d\u00e9l\u00e9gitimer, fragiliser les alliances et mobiliser l\u2019opinion publique. \ud83d\udc49 Malgr\u00e9 l\u2019ampleur …<\/p>\n

\ud83d\udcc9 Quand la d\u00e9sinformation devient une arme\u2026 et un risque pour les entreprises<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-1746","post","type-post","status-publish","format-standard","hentry","category-gouvernance","category-intelligence-economique"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Catherine Delahaye","author_link":"https:\/\/canis-conseil.fr\/index.php\/author\/admin5132\/"},"uagb_comment_info":0,"uagb_excerpt":"Les Echos, 4 d\u00e9cembre 2025. La r\u00e9cente campagne de propagande men\u00e9e par P\u00e9kin contre la Premi\u00e8re ministre japonaise Sanae Takaichi, bas\u00e9e sur la doctrine des \u00ab Trois Guerres \u00bb (m\u00e9diatique, psychologique, juridique), illustre la mont\u00e9e en puissance des strat\u00e9gies de “sharp power” : influencer, d\u00e9l\u00e9gitimer, fragiliser les alliances et mobiliser l\u2019opinion publique. \ud83d\udc49 Malgr\u00e9 l\u2019ampleur…","_links":{"self":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":1,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":1747,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/posts\/1746\/revisions\/1747"}],"wp:attachment":[{"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canis-conseil.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}